Writing SEO copies is a tricky affair. If you do some serious researching, you will find so many contradictions, that at the end of the day you will find yourself more confused than what you were in the beginning. Take the case of search engines for example, they will want you not to write with keywords in focus, but when they rank you they will use it mindlessly as the only tool. Then there are those who will tell you to keep scripting simple, but search engines will search to see if there are subject related jargon’s to check the quality. In short copywriting is a bundle of confusions, at least in the world of SEO.
However, in a world where a couple of search engines dominate the scenario, there is little that webmasters or copywriters can do except following and sometimes guessing what search engines want, and go by it. But one thing is certain, if your writing is honest, and you have the readers in mind, then you will get what you want for your website – a presence on page one of search results. Practically however, you cannot always do it. So the next best thing is do some balancing act between honest writing focusing on readers and some dishonest work to be in the good books of search engines.
Here are 3 Dos and 3 Don’ts that can help you.
Don’t Rule # 1:
Search Engines are getting smarter the wrong way. If you have a keyword or a keyword phrase, don’t use it in more than a couple of places even if you have to. They will make sense to you and your readers, but not to search engines; they are simply dumb and the only thing they are good at is counting words and nothing else. In fact, search engines take upon themselves the onus of rating your writings even without understanding the context or the objectives of your article.
Don’t Rule # 2:
Don’t put your content in more than one page, even if you own the copyright of the writing and you own every place where they are found. For the dumb machines that they are, what goes online earliest is what matters, that you wrote the stuff and you own it and someone plagiarized it is of little concern to it. The best thing to do practically is let go off your copyrights and come up with something else, even if it lacks in substance.
Don’t Rule # 3:
Don’t seek back links from websites that have links to your site. It may have happened organically, and that humans can understand, but not the machines that decide things for your websites. You cannot stop someone from linking to your site, but you can certainly stop linking to them, even if that means making life a little hard for your readers.
Dos Rule # 1:
Rearrange your keyword phrases in as many different ways as you can and use them in different pages and that note down. Machines are incapable of telling where an article ends and a new one crops out. Pages alone matter for search engines, not user convenience nor yours.
Dos Rule # 2:
Guest blogs are good for your website, and you can pay to buy them. Search engines have no way to tell whether you paid for it or you got it free. When you pay for the posts, copyrights come into your hands and your writer loses it. So there is little chance of the same copy being seen elsewhere in the web.
Dos Rule # 3:
A favorable search engine ranking is fine, but to depend on them excessively is the most foolish thing to do. Getting out of the search engines grip is important. So try to bring in visitors by going viral in social media. Strive to keep your website independent from search engines. Search engines are business models and their sole objective is to mint money, not giving you the place you deserve.
